Media Releases
Wednesday, July 21, 2021
Tourism Whistler Releases New Go Whistler Tours App
New Self-Guided Tours Showcase Whistler’s Off-The-Beaten Path Experiences
Click to Tweet: Adventure deeper this summer and experience a different side of Whistler with the new Go Whistler Tours app #OnlyinWhistler
Whistler, B.C. – As tourism reignites in the resort community of Whistler, Tourism Whistler has launched the new Go Whistler Tours app to help introduce visitors to the destination’s unique experiences and off-the-beaten path locations.
Go Whistler Tours is a free app visitors can download to access fun and informative self-guided tours. The app has been designed to help visitors to discover a new side of Whistler so that they can form a deeper, more meaningful connection with the resort. During the pandemic, consumers have moved toward online channels and there has been rapid adoption of technology and digital services. This new app enables visitors to enhance their resort experience through DIY exploration of various routes and points of interest.
“We’re extremely excited to share this new platform with our visitors as we welcome back travellers,” says Kirsten Homeniuk, Vice President of Marketing at Tourism Whistler. “Whistler has so much to offer and this new app is our way of guiding visitors to adventure deeper. Our new Go Whistler Tours have been designed to connect visitors with Whistler’s rich history, vibrant arts and culture, and surrounding nature.”
With BC officially in Step 3 of the province’s Restart Plan and tourism returning to the resort, Tourism Whistler’s visitor research indicates travellers will continue to value physical distancing and will be prioritizing wide-open spaces and less populated areas. The Go Whistler Tours apps provides visitors with the opportunity to find more space by venturing outside of the resort’s Village core.
The Go Whistler Tours app currently features four self-guided tours designed in partnership with the Resort Municipality of Whistler’s interpretive panel project, including: The Fitzsimmons Creek Accessible Nature Trail (Whistler’s first fully accessible nature trail), Natural Wonders, Whistler’s Cultural Connector, and History & Heritage: Whistler from 1914 – 1965. In alignment with Whistler’s sustainability goals, all tours are accessible, and best enjoyed, by foot, bike, or E-bike. Additional tours are in development and will continue to be added regularly through app updates, including new seasonal-specific tours, food and drink content and arts and culture tours in the fall, winter and spring.
The Go Whistler Tours app is available now and free to download on the Apple App Store and Google Play. Go Whistler Tours can also be viewed in a web browser at Go Whistler Tours.
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Whistler is Canada’s premier year-round leisure and meeting destination located in the Coast Mountains 120 kilometres (75 miles) north of Vancouver, British Columbia, Canada. Consistently rated the top ski resort in North America, Whistler was the Host Mountain Resort of the 2010 Olympic and Paralympic Winter Games. The resort offers an extensive range of accommodations with more than 10,000 bedrooms among more than 135 hotels, townhomes, condos, B&Bs and chalets. Whistler also boasts more than 200 restaurants and bars, 200 retail shops, spas and countless activity options from world-renowned skiing and snowboarding, mountain biking and golf, to hiking, rock climbing, and watersports. The Resort Municipality of Whistler is home to a diverse community of more than 12,000 permanent residents.
Tourism Whistler is the member-based marketing and sales organization representing Whistler, operating the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, as well as 1.800.WHISTLER and whistler.com – Whistler’s official source for visitor information and booking. As the convention and visitors bureau for the Resort Municipality of Whistler, Tourism Whistler represents more than 8,000 members who own, manage and operate properties or businesses on Resort Lands including hotels, restaurants, activity operators and retail shops.
Media can visit whistler.com/media for Whistler facts, media releases, story starters, local personality profiles and access to images and B-roll.
Broadcasters: Whistler now has the capability to take you live with our enhanced fibre network. The significantly expanded network of more than 200 kilometres of fibre optic cabling throughout the resort allows instant transmission of HD signals to any location at any time. Details on how to access, and book the fibre are available on our media site.
Media Contacts
Tourism Whistler
Michelle Fernandes
Specialist, Communications
T: 604.938.2726
E: mfernandes@tourismwhistler.com
Travel Media
T: 604.932.3928
E: mediarelations@tourismwhistler.com
W: www.whistler.com/media
T: www.twitter.com/mediaTWhistler
F: www.facebook.com/GoWhistler