Media Releases

Thursday, July 25, 2019

Tourism Whistler receives DMAP designation from Destinations International

Tweet this: Tourism Whistler’s commitment to tourism industry excellence is awarded with DMAP recognition by @destintl #Whistler

   Whistler in winter - Photo by Brad Kasselman/

Whistler, B.C. – Tourism Whistler has been awarded with the Destination Marketing Accreditation Program (DMAP) seal of approval by Destinations International in recognition for its commitment to industry excellence and fulfillment of best practices in performance and accountability measures collected from world-wide destination organizations.

“We are pleased to have Tourism Whistler join our distinguished group of professionals,” says Don Welsh, President and CEO of Destinations International. “The industry distinction defines quality and performance standards for destination organizations and I look forward to welcoming Whistler to the DMAP community.”

The accreditation program requires a destination organization to successfully comply with a multitude of mandatory and voluntary standards. The standards cover aspects related to the management of destination organizations including governance, finance, human resources, marketing, sales, communications, destination development and research.

“To be welcomed into the DMAP community is a great honour for Tourism Whistler,” says Barrett Fisher, Tourism Whistler’s President and CEO. “DMAP accreditation is a rigorous process measuring destination tourism organizations against established global standards. We therefore are very pleased to be receiving this prestigious independent endorsement confirming Tourism Whistler’s professionalism and proficiency as a destination marketing and management organization.”

As a destination tourism organization, Tourism Whistler is responsible for developing coordinated strategies in the areas of research, product development, marketing and sales to promote Whistler all over the world as the year-round mountain resort of choice. Tourism Whistler now joins the ranks of more than 200 destination organizations that have obtained DMAP recognition.



Whistler is Canada's premier year-round leisure and meeting destination located in the Coast Mountains 120 kilometres (75 miles) north of Vancouver, British Columbia, Canada. Consistently rated the top ski resort in North America, Whistler was the Host Mountain Resort of the 2010 Olympic and Paralympic Winter Games. The resort offers an extensive range of accommodations totaling 10,000 bedrooms among 24 hotels as well as townhomes, condos, B&Bs and chalets. Whistler also boasts more than 100 restaurants and bars, 200 retail shops, 25 spas and countless activity options from world-renowned skiing and snowboarding, mountain biking and golf, to hiking, rock climbing, and watersports. The Resort Municipality of Whistler is home to a diverse community of more than 10,000 permanent residents.

Tourism Whistler is the member-based marketing and sales organization representing Whistler, operating the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, as well as 1.800.944.7853 and - Whistler's official source for visitor bookings and information. As the convention and visitors bureau for the Resort Municipality of Whistler, Tourism Whistler represents more than 7,000 members who own, manage and operate properties or businesses on resort lands including hotels, restaurants, activity operators and retail shops.

Media can visit for Whistler facts, media releases, story starters, local personality profiles and access to images and B-roll.

Broadcasters: Whistler now has the capability to take you live with our enhanced fibre network. The significantly expanded network of more than 200 kilometres of fibre optic cabling throughout the resort allows instant transmission of HD signals to any location at any time. Details on how to access, and book the fibre are available on our media site.

Media Contact

Michelle Fernandes
Coordinator, Communications
T: 604.938.2726