Media Releases

Friday, April 22, 2016

Whistler Golf Club and Nike partner to unveil new pro shop and fitting studio

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Whistler, B.C. – The Whistler Golf Club and Nike Golf have joined forces to deliver a new pro shop and performance fitting studio experience the likes of which is only available in one other Canadian location.

The Nike Pro Shop at Whistler Golf Club and the Nike Performance Fitting Studio at Whistler opened this week, offering what Nike Golf calls their “pinnacle retail experience.”

The Whistler location is the second in Canada – the only other location to offer this level of product assortment, service and customization is the Angus Glen Golf Club in Ontario. Globally, only a limited number of these Nike Golf retail destinations exist.

“The Whistler Golf Club is a perfect partner for this type of project,” said Tyler Keenan, Director of Marketing at Nike Golf. “The Whistler Golf Club is located in a premium destination that offers not only an exceptional golf experience, but attracts visitors year-round to a variety of activities and events,” he added. “We look forward to connecting our brand with Whistler’s consumers all year round through this partnership.”

As a pinnacle Nike Golf shop, the Nike Pro Shop at Whistler Golf Club will give customers access to not only the Nike Golf line of products, but also to limited edition product lines, special promotions and athlete-endorsed products and events. At the Nike Performance Fitting Studio at Whistler (located at the Whistler Driving Range), guests will have the ultimate custom-fitting experience, with a full range of product, technology and fitting.

The partnership – and offering – is like nothing else in Whistler, explained Alan Kristmanson, Director of Golf at the Whistler Golf Club.

“We are very excited to partner with Nike Golf on this project,” Kristmanson said. “The Nike Pro Shop at Whistler Golf Club will provide our guests with the only Nike retail experience in Whistler. Our new Nike shop looks amazing, as do the spring men’s and women’s apparel lines. We are proud to be one of only two Nike pinnacle shops in Canada,” he added. “The Nike Performance Fitting Studio at Whistler will give our students the opportunity to be fit to their specifications with the latest equipment from Nike Golf. Our students will have the ability to choose from a variety of shaft, grip and club options all uniquely displayed in our new shop.”

The Whistler Golf Club is preparing for its April 30th opening. Book early and save golf packages offer great rates on local golf and accommodation packages. Book by April 30 for stay and play golf packages at www.whistler.com starting at $109 CAD per person, per night.

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Whistler is Canada's premier year-round leisure and meeting destination located in the Coast Mountains 120 kilometres (75 miles) north of Vancouver, British Columbia, Canada. Consistently rated the top ski resort in North America, Whistler was the Host Mountain Resort of the 2010 Olympic and Paralympic Winter Games. The resort offers an extensive range of accommodations totaling 10,000 bedrooms among 24 hotels as well as townhomes, condos, B&Bs and chalets. Whistler also boasts more than 100 restaurants and bars, 200 retail shops, 25 spas and countless activity options from world-renowned skiing and snowboarding, mountain biking and golf, to hiking, rock climbing, and watersports. The Resort Municipality of Whistler is home to a diverse community of more than 10,000 permanent residents.

Tourism Whistler is the member-based marketing and sales organization representing Whistler, operating the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, as well as 1.800.944.7853 and whistler.com - Whistler's official source for visitor bookings and information. As the convention and visitors bureau for the Resort Municipality of Whistler, Tourism Whistler represents more than 7,000 members who own, manage and operate properties or businesses on resort lands including hotels, restaurants, activity operators and retail shops.

Media can visit whistler.com/media for Whistler facts, media releases, story starters, local personality profiles and access to images and B-roll.

Broadcasters: Whistler now has the capability to take you live with our enhanced fibre network. The significantly expanded network of more than 200 kilometres of fibre optic cabling throughout the resort allows instant transmission of HD signals to any location at any time. Details on how to access, and book the fibre are available on our media site.

Media Contacts

Katie Brockett
Coordinator, Communications
T: 604.938.2726
E: kbrockett@tourismwhistler.com

Tania Sear
Coordinator, Travel Media
T: 604.938.2734
E: tsear@tourismwhistler.com

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