Media Releases

Monday, May 28, 2012

Tourism Whistler pleased with Family Day date

Tourism Whistler media release
For immediate release - May 28, 2012

Tourism Whistler pleased with Family Day date

Whistler, B.C. – Today the Provincial Government announced that the new public holiday, beginning in 2013 and known as Family Day, will be scheduled for the second Monday of February, much to the delight of tourism officials.

Initially, the provincial government had suggested the holiday would be held annually on the third Monday of each February, aligning with other provinces and neighbouring states which recognize similar holidays.

Tourism Whistler, along with resort and industry partners, lobbied the government to instead consider moving the Family Day holiday to the second Monday in February. The original proposal would see the holiday fall on the U.S. holiday of George Washington’s birthday – otherwise known as Presidents’ Day -- an already significantly busy time for the resort and other B.C. destinations.

The province, through the Ministry of Labour, Citizens’ Services and Open Government, and the Ministry of Jobs, Tourism and Innovation, announced a consultation process asking for feedback from British Columbians.

Feedback was gathered online at until May 22 with the announcement coming today from Premier Christy Clark and Margaret MacDiarmid, Minister of Labour, Citizens’ Services and Open Government. According to the provincial government, a record number of British Columbians participated in the online discussion with 18,202 supporting the second Monday of February compared with 9,436 selecting the third Monday; 3,508 had no preference.

“We are very pleased with the government’s announcement that Family Day will be moved away from the Presidents’ Week holiday in February,” said Barrett Fisher, Tourism Whistler’s President & CEO.

“In conjunction with Whistler Blackcomb, the Resort Municipality of Whistler and resorts from across B.C., we made our opinion clear that adding a holiday to an already busy weekend on the calendar was not the most economically beneficial decision,” Fisher said.

“By adding the holiday earlier in the month, it allows us to capitalize on the tourism opportunity,” she said. “We encouraged our members and partners to also voice their opinions on this issue and would like to thank everyone who weighed in and shared their comments.”




Whistler is Canada's premier year-round leisure and meeting destination located in the Coast Mountains 120 kilometres (75 miles) north of Vancouver, British Columbia, Canada. Consistently rated the top ski resort in North America, Whistler was the Host Mountain Resort of the 2010 Olympic and Paralympic Winter Games. The resort offers an extensive range of accommodations totaling 10,000 bedrooms among 24 hotels as well as townhomes, condos, B&Bs and chalets. Whistler also boasts more than 100 restaurants and bars, 200 retail shops, 25 spas and countless activity options from world-renowned skiing and snowboarding, mountain biking and golf, to hiking, rock climbing, and watersports. The Resort Municipality of Whistler is home to a diverse community of more than 10,000 permanent residents.

Tourism Whistler is the member-based marketing and sales organization representing Whistler, operating the Whistler Conference Centre, Whistler Golf Club, Whistler Visitor Centre, as well as 1.800.WHISTLER and - Whistler's official source for visitor bookings and information. As the convention and visitors bureau for the Resort Municipality of Whistler, Tourism Whistler represents more than 7,000 members who own, manage and operate properties or businesses on resort lands including hotels, restaurants, activity operators and retail shops.

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